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​鄰住買

Neigbuy

Product Designer

2021.10 - 2024.10

Designed 100+ UX/UI projects to enhance user engagement and drive retention. Proposed product ideas aligned with business goals and delivered user-focused solutions in a competitive eCommerce market.

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4.5/5

Rated by User

#1 App

Top on App Store
'22-'23

+18.2%

User Engagement Rate

+12.4%

Average Time Spent

+9.8%

Retention Rate

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iOS
Android
Flutter

​鄰住買

Neigbuy

Product Designer

2021.10 - 2024.10

dl_AppStore.png
dl_GooglePlay.png
appicon_ngb.png

4.5/5

Rated by user

#1 App

Top on App Store '22-'23

+18.2%

User Engagement Rate

+9.8%

Retention Rate

+12.4%

Average Time Spent

Designed 100+ UX/UI projects to enhance user engagement and drive retention. Proposed product ideas aligned with business goals and delivered user-focused solutions in a competitive eCommerce market.

Cover_NGB.jpg

Highlighted Slot

Feature

Real-Time Insights Display

2024.07

Design Intent

The "Highlighted Slot" is designed to enable the platform to promote customizable or real-time trending content on the first screen with minimal design resources. It maximizes screen efficiency and delivers an optimized user experience:

  • Integrates seamlessly with product algorithms, allowing synchronized TV promotions to appear in the slot without disrupting personalized recommendations.

  • Dynamically adjusts screen coverage based on the number of deals displayed, ensuring content is fully visible on users' devices.

  • Introduced "Leaderboard Rankings" to enhance product visibility and engagement.

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Highlight Frame for Product Cards

Feature

Customizable frames enhance focus

2024.06

Design Intent

The Highlight Frame transforms standard Product Cards into visually striking promotional tools that capture attention and elevate perceived product value. It provides sellers with a user-friendly system to create professional, magazine-style visuals effortlessly, ensuring both aesthetic appeal and marketing effectiveness:

  • Enhances branding flexibility with thematic color customization tailored to various product categories.

  • Delivers instant selling points by layering slogans, recognitions, and product descriptions directly onto images.

  • Maximizes product focus by overlaying design elements seamlessly over original product images.

  • Simplifies the creative process, empowering non-design experts to generate high-impact promotional content with minimal effort.

Search Feature

Feature

Comprehensive Search Experience

2023.12

Design Intent

The enhanced Search Experience is designed to deliver intuitive, goal-driven navigation while reducing search friction for users. By combining personalized recommendations, popular trends, and interactive tools, the platform ensures users can seamlessly find relevant products or discover new content without disruption.

  • Implemented interactive tooltips to educate users about the new search functionality upon first visit.

  • Integrated "Hot Searches" and "Leaderboard Rankings" to guide undecided users toward trending or popular products.

  • Enabled intelligent search suggestions with clear visibility of matches, facilitating faster and more accurate search results.

  • Eliminated dead-end UX by introducing "Recommended for You" based on users' viewed and purchase history when no search results match.

Character Designs Drive Community Interaction

Feature

Boost Urgency through Visual Cues

2024.01

Design Intent

The "Interactive Character System" enhances user engagement by introducing six unique characters that embody Neigbuy's playful and community-driven personality. These characters actively reflect user behaviors, elevate product visibility, and reinforce the platform's core value of "日日搶好嘢" (Daily Hot Deals):

  • Real-Time Activity Overlays: Displays live user actions (e.g., "Added to cart" or "32 users interested"), increasing urgency and trust.

  • Product Popularity Signals: Visual indicators highlight trending products, enhancing user confidence in purchasing decisions.

  • Strengthened User Connections: Characters appear alongside live chat messages, fostering emotional bonds and a stronger sense of community during live streams.

  • Focused Visual Engagement: Strategic character animations highlight key actions and visuals, creating focal points that capture attention and extend browsing time.

Code of Love Campaign

Feature

Interactive TV-Linked Gaming

2024.05

Design Intent

The "Code of Love Campaign" was a two-month interactive mini-game designed to engage users with the Neigbuy platform by leveraging TV integration. With creative elements and UI design reflecting the aesthetic of the TVB program 愛回家, the campaign focused on enhancing the user experience and fostering positive emotions:

Dynamic Problem-Solving

Addressed user frustrations caused by rapid prize depletion by introducing thoughtful UI enhancements

  • Fake Loading Feedback: A loading animation post-submission to provide users with a sense of system validation, preventing repeated, unnecessary gameplay attempts.

Result Clarity and Behavioral Guidance

Introduced UI enhancements to reinforce trust and clarity in results.

  • For entries within 60 seconds, feedback like ( "哎呀! 你慢咗36.88秒啊" ) was displayed, emphasizing the competitive nature of the game.

  • For entries exceeding 60 seconds, the system showed the exact winning timestamp ( "最後一位客人係 20:36:36.36 搶走" ), providing verified and constructive feedback to reduce frustration while motivating future participation.

More to Discover

Bi-Weekly Design Insights

Comprehensive Experience Portfolio

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