Home+
HKBN
customer experience
Senior UI/UX Designer
2021.03 - 2021.10
My Role
Redesigning HKBN Home+ was a transformative initiative that redefined the platform's approach to customer engagement and usability. By integrating advanced UX methodologies and leveraging data insights, the revamped site delivered a fluid and visually captivating browsing experience. Key innovations, such as intuitive navigation systems and strategically optimized layouts, not only boosted user satisfaction but also drove measurable gains in engagement and conversions.
Project Highlights
Home+ Website Revamp: Elevating User Experience and Engagement
Feature
Reimagined UX for Enhanced Interaction
The revamped design prioritizes intuitive navigation, engaging layouts, and seamless interactions, creating a captivating browsing experience that encourages user retention and increases time spent on the platform.
Project Highlights
Apple Mini Site: Experience Pre-Registration in Apple’s Style
Feature
Apple-Inspired Design for Seamless Pre-Registration
Crafted to align with Apple’s clean and premium branding, the mini-site offers a visually cohesive and user-friendly interface, delivering an intuitive pre-registration experience that reflects Apple’s iconic design language.
Project Highlights
Coca-Cola Rewards Journey on Home+
Feature
Integrated Purchase and Redemption Flow
Enhancing user engagement by driving Coca-Cola purchases on Home+ and creating a dedicated rewards site for users to effortlessly redeem points for exclusive gifts.
