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Nestlé
Wyeth Nutrition
Group Creative Director
XON Commu Limited
2016.06 - 2020.10
My Role
For Nestlé Wyeth Nutrition, I focused on establishing a robust and professional digital presence for their corporate website. By designing and implementing innovative front-end solutions, I effectively showcased Wyeth’s expertise and legacy while reinforcing its position as a trusted leader in the nutrition industry. My approach prioritized a seamless integration of aesthetics, functionality, and brand storytelling, creating meaningful engagement that resonated with the audience and aligned with Wyeth’s broader mission to inspire trust and nurture health.
Project Highlights
Website Revamp: Transforming Wyeth Nutrition’s Digital Experience
Feature
Personalized Nutrition for Every Family
Revamped the Wyeth Nutrition website with a focus on user-centric navigation, enabling tailored product recommendations based on the child’s birth month and parental needs. Integrated a doctor’s blog to build trust and provide expert insights. Optimized event activity interfaces for seamless user participation and efficient data upload. Streamlined trial form processes with auto-filled user data, creating a smoother and more engaging experience.
Project Highlights
Enhancing Wyeth Nutrition’s Digital Landscape
Feature
Product-Centric, User-Friendly Innovation
Redesigned and maintained the Wyeth Nutrition website with meticulous attention to branding consistency. Each Wyeth product was given a unique, fully-branded product page to elevate its digital presence. Simplified the trial sample registration forms, making the process more approachable and efficient. Collaborated closely with the Wyeth team to propose tailored product solutions, ensuring alignment with their strategic goals.
Project Highlights
Redefining Wyeth Crop Site for Authority and Impact
Feature
A Thoughtful Approach to Digital Storytelling
Designed and developed a polished Wyeth Crop Site that underscores the brand's professional authority in the field. Regularly updated the platform with monthly blog content to maintain relevance and engage its audience. Crafted a compelling timeline feature to highlight the company's rich history and milestones, seamlessly integrating storytelling with a visually engaging digital interface.
Project Highlights
Wyeth’s 15-Day Nutritional Quiz Challenge
Feature
Gamifying Nutrition Education for Lasting Engagement
Designed an interactive Facebook game, "15-Day Nutritional Challenge," encouraging users to log in daily and answer quizzes. The game seamlessly blended entertainment with nutritional learning, fostering a deeper understanding of health topics while offering a chance to win Wyeth products. This innovative approach ensured sustained user engagement and enhanced brand interaction.
